Revive! Appoints New Board of Directors Following £16.3m Mobeus Investment

Revive! Auto Innovations has announced a new Board of Directors following Mobeus Equity Partner’s £16.3 million investment in the business. The five-person board combines internal leadership with experienced investors and non-executive directors to support the company’s growth ambitions and target of £40 million turnover by 2028.

The Board consists of five core members bringing unique experience to Revive!

• Founder Mark Llewellyn assumes the role of Chief Executive Officer as Revive! enters its next phase of growth.
• Four experienced directors join the board following Mobeus Equity’s £16.3m investment.
• New leadership structure designed to support Revive!’s ambition of reaching £40m turnover by 2028.

Mark Llewellyn, CEO of Revive! said “I have worked hard with Mobeus to find a team that not only comprehends the automotive and franchising sectors but also understands the Revive! business at its core. That includes the process, the potential and – most importantly – the people behind it. We have worked tirelessly over the past 22 years to build a highly specialised team that is simply unmatched in its capabilities. I am excited to add to that team with our new board of directors, who are all eager to get started.”

Introducing Revive!’s Board of Directors

Mark Llewellyn – Chief Executive Officer (CEO)

As one of Revive!’s co-founders, Mark has been guiding the brand’s development for over 20 years. His experience, determination and dedication to the automotive and franchising sectors make him the ideal leader to maintain Revive!’s consistent growth and accelerate awareness of the brand throughout the trade and retail environments.

Debbie Marsh – Chief Financial Officer (CFO)

Debbie Marsh joins Revive! as Chief Financial Officer (CFO). Debbie is an experienced group finance director having held roles in a variety private equity backed businesses in a number of sectors, including manufacturing, telecommunications, wholesale, retail and automotive. In her new position at Revive!, Debbie will be handling the company finances, while managing the company’s long-term financial strategy and goals. She will be working closely with Mark to establish long term targets and take Revive! to the next level.

Haydn Mursell – Non-Executive Chair

Haydn is an experienced private equity chair and business leader who has held senior roles across a number of high growth organisations. He is focussed on supporting the team with the delivery of the strategy and growth of Revive!, maintaining the excellent customer feedback and building on the success of the business. Haydn holds two other private equity chair roles with Miracle Design & Play and Checkmate Fire Solutions, and his valuable experience will improve Revive!’s overall business model.

Jordan Kay – Investment Director

Jordan joins the board as the investment director for Mobeus, he will be working closely with the rest of the board to develop the overall business plan for Revive! and ensure this business is making the correct steps for growth. Jordan sits on several portfolio company boards on behalf of Mobeus and supports their strategic growth programmes.

Guy Blackburn – Mobeus Partner

Guy works with businesses with a focus on unlocking their full potential. He represents Mobeus directly on the boards of several businesses and has led a range of both new investments, bolt-on acquisitions and exits, including Tessella, Access Partnership, Advantage, Gro Group, Orbital Internet and App-DNA.

“With this team in place, Revive! have the knowledge and structure to build on our existing achievements and turbocharge our route to nationwide expansion. We have already introduced beneficial changes to the internal operations of the business and will continue to innovate while still adhering to our four core values of Outstanding Customer Service, Technical Excellence, Integrity and Unity”, concluded Mark.

This board announcement is the first significant company update since Revive! announced their partnership with Mobeus. A deal that introduced significant strategic and financial backing designed to accelerate Revive!’s expansion plans.

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